Definition of brand DNA.
Definition of target public.
Digital business model consultancy.
UI interface design
Centre Hípic Aventures a Cavall
The “Centre Hípic Aventures a Cavall” was going through a turning point. The business model had to be defined and the brand and its communication had to be completely designed. We worked together with the client to find a new positioning and find its target audience, researching and specifying the type of user looking for this service at a digital level.
At the user research level, heuristic usability analysis and ethnographic research were carried out in order to design a clear and targeted website that would effectively communicate all the services provided by the Centre.