Brand DNA definition
Visual Identity Manual.
Digital Product Manager
Castell de Raymat
The Castell de Raymat is located 20 kilometres from Lleida, in the village of Raimat It stands on a hill overlooking the lands and vineyards of the village of Raimat. In 1914, Manuel Raventós bought the castle, creating a series of improvements that would settle the base of a future prospetiry. He changed a desertic zone into a productive vineyard landscape, known as Raimat’s vineyard and winery.
Its current owner, Elena de Carandini Raventós, has created a space for work and reflection where the Raymat Castle will form part of 2 projects. On one hand, the Castell will be an exclusive rental space for companies and private events that will support the Raimat-Lleida Foundation project. Both will have a clear strategic focus aligned with the Sustainable Development Goals (SDGs).
The overall purpose of the project was to help define their strategy, create the positioning for each of the brands, and then define and create the tone and identity. User research was conducted, for a clear focus on user experience UX and subsequent UI design according to their audience. A corporate website, clear, elegant and reflecting their own voice. Here you can visit the website.