Naming Definition of brand DNA. Branding Identity guide. Internal communication. Signage Implementation of the brand in the space.
Co + work
A brand for a shared workspace where the important thing is the connection and collaboration between professionals. We had to communicate that you belong to a community, create a less rigid and friendlier space, encourage participation and aspire to creativity in work and in life. It didn’t just have to be a Coworking, it had to be much more.