Brand DNA definition
Visual Identity Manual.
Vall de Ribes
La Vall de Ribes is located in the northwest of the Ripollès region. Its natural and ecological wealth is the main attraction of the area and it lacked communication. Because of this, it was necessary to create a brand identity that represented who they are and their values as a collective, and above all, symbolised the history of the site and its future aspirations.
A transversal work together with the local councils and the private sector in the area, defining together a new strategic positioning and brand DNA. Tranquillity, relaxation and nature are the main values to be transmitted and communicated.