A modern brand has to be more than just a logo, it has to live and breathe a world of its own. Hey! Idiomes gave me the opportunity to work on the project from level one: the naming, the commercial strategy, the brand strategy, the corporate identity, the tone of communication and the whole graphic environment.
We worked hand in hand with the client on the basis of a very specific premise: learning a language is fun and intuitive. The best way to learn a language is to experience it on a daily basis. The tone of the communication had to be modern, friendly and casual, but always bearing in mind the quality and professionalism of the centre. One of the objectives was also to differentiate it from other centres with a similar offer in the Sants district of Barcelona.